Sierra Trading Post began in 1986 as a mail-order catalog in Reno, Nevada, selling brand-name outdoor gear at a discount. It moved to Cheyenne, Wyoming in 1992, went online in the late 1990s, and was bought by The TJX Companies, the owner of T.J. Maxx and Marshalls, in 2012. Today it trades simply as Sierra at …

Three catalog brands have defined American mail-order apparel for decades: L.L.Bean, Lands' End, and Eddie Bauer. All three sell outdoor-adjacent clothing, footwear, and home goods. All three still mail print catalogs. And all three have distinct identities, pricing tiers, and product strengths that make them better …