Sierra Trading Post launched in 1986 and ran its mail-order catalog business out of Cheyenne, Wyoming. The premise was simple and it worked: buy close-out and overstocked outdoor gear from manufacturers, pass the discount to customers, and ship it from a warehouse in the high plains. For two decades the catalog landed …

Three catalog brands have defined American mail-order apparel for decades: L.L.Bean, Lands' End, and Eddie Bauer. All three sell outdoor-adjacent clothing, footwear, and home goods. All three still mail print catalogs. And all three have distinct identities, pricing tiers, and product strengths that make them better …