Apparel and Outdoor on HomeShoppingGuide.com

Sierra Trading Post: The Catalog That Became a Website

Mon, 18 May 2026 00:00:00 +0000

Sierra Trading Post launched in 1986 and ran its mail-order catalog business out of Cheyenne, Wyoming. The premise was simple and it worked: buy close-out and overstocked outdoor gear from manufacturers, pass the discount to customers, and ship it from a warehouse in the high plains. For two decades the catalog landed in mailboxes alongside L.L.Bean and REI, offering a different value proposition — not the latest season's gear, but last season's at 35 to 70 percent off.

L.L.Bean vs. Lands' End vs. Eddie Bauer: Which Catalog Is Worth It?

Thu, 14 May 2026 00:00:00 +0000

Three catalog brands have defined American mail-order apparel for decades: L.L.Bean, Lands' End, and Eddie Bauer. All three sell outdoor-adjacent clothing, footwear, and home goods. All three still mail print catalogs. And all three have distinct identities, pricing tiers, and product strengths that make them better fits for different buyers. This comparison covers what each brand actually does well, where each falls short, and how to decide which catalog belongs in your mailbox.