https://www.homeshoppingguide.com/tags/wish-book/Recent content in Wish Book on HomeShoppingGuide.comHugo -- gohugo.ioenHomeShoppingGuide.comSun, 17 May 2026 00:00:00 +0000https://www.homeshoppingguide.com/post/what-happened-to-sears-catalog/Sun, 17 May 2026 00:00:00 +0000https://www.homeshoppingguide.com/post/what-happened-to-sears-catalog/ <p>The Sears catalog ran for 105 years. When it was discontinued in January 1993, it was the longest-running general merchandise catalog in American retail history. At its peak in the mid-twentieth century, the Sears &quot;Big Book&quot; was the largest circulation periodical in the United States — not a magazine, not a newspaper, but a retail catalog that functioned as a general store for rural and suburban households that did not have access to a full-scale department store.</p>